Hi, I’m Clare.
I help organizations in publishing, education, and research infrastructure build meaningful brands, successful community outreach programs, and data-driven, creative marketing strategies.
Strategy
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Reporting & Analysis
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Marketing
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Communications
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Research
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Audience Segmentation
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Branding
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Messaging
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Design
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Strategy • Reporting & Analysis • Marketing • Communications • Research • Audience Segmentation • Branding • Messaging • Design •
My Approach
Collaborative
I work best when collaborating closely with organizations. We will produce the most informed strategies, stunning brands, and engaging outreach programs. As an extension of your team, I will immerse myself in your vision.
Data-centered
I start every project exploring as much quantitative and qualitative data that I have available to me. I look for patterns in data to provide deeper insights into your audience, to inform a more thorough strategy.
Creative
Creativity runs through all of my work, whether it be visually, through messaging, an approach to engaging your audience, or forming a new strategic direction. I aim to not only satisfy but delight organizations I work with.
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Proven Community Outreach Success
Managed major community outreach initiatives, coordinating working group activity
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20+ Years of Marketing Experience
Across publishing, education, and research infrastructure
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Brand Creator & Expander
Nimbly created new visual brands and messaging suites; and expanded several existing brands
MAP Pilot Resource Creation & Outreach
Work for ARL and CDL’s important IMLS-funded MAP Pilot included research synthesis; brand strategy and creation; outreach strategy; the production of multiple resources including a report, an article, case studies and guides; the design of a webinar series; and the creation of a recommendations questionnaire, blogs posts, slides, marketing emails, videos, and graphics.
Projects
COMET Community Outreach
I was delighted to work with COMET from its inception. I created all branding, messaging, and rapid website creation; collaborative taskforce strategy; group administration; coordination and presentation at all taskforce events, communications, and documentation; audience engagement activities including the writing and solicitation of blog posts, graphics, presentations, emails, and articles.
Make Data Count Outreach
I’ve been honored to work with Make Data Count on their ongoing outreach activities for over a year. Work involved creation of marketing and communications strategy and planning; some visual brand extension work; website maintenance; and ongoing outreach activities including the creation of blog posts, interviews, social graphics, social posts, community emails, web graphics, infographics, and videos.
What Clients are Saying
"Clare's ability to shape complex ideas for different stakeholders was invaluable. Organized, creative, and fantastic to work with, and I’d work with her again anytime."
Maria Praetzellis, California Digital Library, MAP Pilot
"Clare was a lifesaver. She managed outreach and comms during the taskforce phase of our COMET project. She quickly designed and built a web presence and coordinated taskforce activities so that we got off the ground quickly. Couldn't have done it without her!"
John Chodacki, California Digital Library, COMET
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your branding, outreach, marketing or communications needs.
FAQ
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We'll start with a free consultation to determine your needs. If we decide we’re a good fit for each other, I’ll write a proposal for your project.
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Pricing is based on both the project's scope and your desired timeline. As an independent consultant, my fees are not inflated by agency fees. My rates range between $100 - $175 per hour, depending on the nature of the project.
$100 per hour for ongoing marketing support and basic reporting
$125-$150 for advanced asset creation, strategy and planning
$175 for detailed data analysis and marketing and outreach strategy
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I work on quick short projects, medium, and longer-term engagements. Ongoing marketing support is charged at a lower rate.